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Emotion by DesignCondition: BRAND NEW ISBN: 9781847943552 Format: Trade paperback (UK) Year: 2022 Publisher: RANDOM HOUSE UK Pages: 320 Description: A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks.
Condition: BRAND NEWISBN: 9781847943552
Format: Trade paperback (UK)
Year: 2022
Publisher: RANDOM HOUSE UK
Pages: 320
Description:
A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns
Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.
It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.
Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.
But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.
The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
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★★★★★ 4
Good but left white cast on my skin
Size: 5 Fl Oz (Pack of 1)
Overall, I bought this because of the zinc oxide; it is very easy to use, no strong odor, non-sticky. However, it still left white cast on my face. (The intensity of the white cast is still lower compared to other more expensive brand.)
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Reviewed in the United States on December 22, 2025
★★★★★ 5
Good lotion
Size: 5 Fl Oz (Pack of 1)
Good lotion. Goes on nice absorbs well great protection
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Producto bueno
Size: 5 Fl Oz (Pack of 1)
Honestly, I really liked it. It has a good texture, doesn’t feel heavy, and leaves a nice finish. I’ve been using it every day, and so far it has worked well for me
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Reviewed in the United States on May 15, 2026
★★★★★ 5
Non greasy, not much white cast compared to other mineral sunscreens
Size: 5 Fl Oz (Pack of 1)
The only one my 13 yr old will tolerate. Its the least greasy feeling of any mineral sunscreen we've tried. At 19% zinc oxide, I'm happy. Its also the least "white" cast of any we've tried. My Fitzpatrick III daughter is happy about that
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Reviewed in the United States on April 18, 2026
★★★★★ 3
Liked the old formula more :/ very drying
Size: 5 Fl Oz (Pack of 1), Size: 5 Fl Oz (Pack of 1)
We have used this for the longest time because me and my middle child have an allergy to chemical sunscreens. I remember last summer the formula was slightly more greasy but I preferred that. While I do like how protected my skin is (we haven’t burned at all even with the new formula, even after swimming for hours and not reapplying) it is extremely drying to where my skin looks like it’s cracking and feels very hard to wash off. Like I can still feel it on my skin after showering. May try a different one :/ super bummed! I feel like it is also hard to rub on skin because it absorbs so fast.
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Reviewed in the United States on May 30, 2026