Contagioso: Cómo Conseguir Que Tus Productos E Ideas Tengan Éxito / Contagious: Why Things Catch on
SKU: 70163345012

Contagioso: Cómo Conseguir Que Tus Productos E Ideas Tengan Éxito / Contagious: Why Things Catch on

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Description

Contagioso: Cómo Conseguir Que Tus Productos E Ideas Tengan Éxito / Contagious: Why Things Catch onQu hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, la cancin del Gangnam Style o el cristo de Borja son ejemplos de productos, ideas o conductas que se difunden entre la poblacin hasta convertirse en verdaderas epidemias sociales. Empiezan atacando a un pequeo grupo de individuos u organizaciones y se extienden rpidamente como si de un virus se tratase. A qu se debe? Qu podemos hacer para que esto ocurra con

¿Qué hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, la canción del Gangnam Style o el cristo de Borja son ejemplos de productos, ideas o conductas que se difunden entre la población hasta convertirse en verdaderas epidemias sociales. Empiezan atacando a un pequeño grupo de individuos u organizaciones y se extienden rápidamente como si de un virus se tratase.


¿A qué se debe? ¿Qué podemos hacer para que esto ocurra con nuestros productos o ideas? Jonah Berger nos lo explica, con todo lujo de detalles y ejemplos, en este libro.

ENGLISH DESCRIPTION


What makes something go viral? Livestrong's yellow wristbands, the Dukan diet, the song Gangnam Style, or the Borja crucifix are examples of products, ideas, or behaviors that spread through the population until they become true social epidemics. They begin by affecting a small group of individuals or organizations and then spread rapidly as if they were a virus.


Why does this happen? What can we do to make this occur with our products or ideas? Jonah Berger explains it all, with abundant detail and examples, in this book.

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SKU: 70163345012

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GN
Phoenix, US
★★★★★ 4
Good product, just not what I was hoping for.
Color: Beige
Good design, but just not what I was looking for. Well made and the dimensions were accurate for storage.
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Reviewed in the United States on November 13, 2025
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Verified Purchase
Debbie Crask
San Leandro, US
★★★★★ 5
Great Necklace Organizer at a Decent Price
Color: Beige
I really like this necklace organizer! The storage capacity is phenomenal and the dividers fit in perfectly! It is easy to assemble and for the most part, stays assembled. I got so many necklaces in the five drawers and they look so beautiful in their felt lined compartments! I feel that I got a good value for the money that I spent and will probably order a second one since I have so many necklaces.
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Reviewed in the United States on February 8, 2025
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Mary G
Pawtucket, US
★★★★★ 5
Great option for holding lots of necklaces
Color: Grey
It holds a lot of necklaces. Especially ones with thinner chains. It gives you the option because there’s dividers that you can use any way you want. I probably have between 30 to 40 necklaces and this five drawer holder, and it takes a very little space on my vanity.
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Reviewed in the United States on November 20, 2025
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Verified Purchase
Tiffany
Chelsea, US
★★★★★ 5
Liked it so much I bought a second one
Color: Grey
Good quality….a little disappointed I thought the sections were stationary, however I’m able to move them to accommodate the chain size. Clear color and light weight. Fits in with my decor. I ended up buying g a second one I liked it so much!
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Reviewed in the United States on November 10, 2025
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Amazon Customer
Charlottesville, US
★★★★★ 1
Dividers don’’t stay in place
Color: Beige
The dividers do not stay in place. It’s a great idea but not well executed because the dividers pop up or slide, leaving the necklaces to get tangled.
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Reviewed in the United States on December 8, 2025

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