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Description
Digital Transformation Playbook: Rethink Your Business for the Digital AgeRethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 04/05/2016
ISBN: 9780231175449
Pages: 296
Weight: 1.35lbs
Size: 9.10h x 6.40w x 1.10d
Review Citations: Library Journal 03/15/2016 pg. 120
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Highly recommend
Format: Hardcover
My son is 11 years old . He loved this Shark book . Its hard cover is sturdy . It’s made high quality. The audio is perfect pitch and clear . Teaches about each shark .
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Reviewed in the United States on December 30, 2025
★★★★★ 5
Shark book with read along buttons
Format: Hardcover
Best read along shark book ! My toddler loves it.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
Fintastic storytelling
Format: Hardcover
Awesome book for shark fanatic kids. I bought this book for my 7yr son and it was so informational that I even learned something . And if you would just like to read the book you can and in between you want switch and l3t the story teller read. They are both fun for a lil boy to read with someone or the storyteller.
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Reviewed in the United States on December 21, 2025
★★★★★ 5
Great book
Format: Hardcover
My 4 yr old loves it. His interest is sharks and dinosaurs
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Reviewed in the United States on January 9, 2026
★★★★★ 5
great book for young children
Format: Hardcover
My 4 year grandson loves this book. He is already giving me facts on sharks.
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Reviewed in the United States on September 26, 2025