The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
SKU: 99265589732

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to youThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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SKU: 99265589732

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lovecolor1
Bozeman, US
★★★★★ 5
My favorite
Size: Medium, Color: Opal Blue/White/Cruise Blue (3-pairs)
My favorite socks, too bad under armour discontinued the cotton blend fabric and went to 100% polyester 😠
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Reviewed in the United States on March 16, 2026
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Natalie Williams
Lake Worth, US
★★★★★ 5
Comfortable
Size: 6-10, Color: Halo Gray/Assorted
These are my favorite socks!
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Reviewed in the United States on September 22, 2025
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The bookish health nut
Omaha, US
★★★★★ 5
Absolutely Essential for Any Athlete or Gym-Goer!
Size: Large, Color: (035) Steel / White / Black
I recently purchased the Under Armour Unisex-Adult Training Cotton No Show Socks 6 Pack, and I must say, they've become an indispensable part of my workout gear. Here's why these socks are a game-changer: Comfort Above All: These socks are incredibly comfortable. Made from a blend of cotton and synthetic fibers, they provide just the right amount of cushioning without feeling bulky. Whether I'm running, lifting weights, or doing yoga, my feet feel supported yet free. No Show, All Go: True to their name, these socks stay perfectly in place without slipping down into my shoes. This is crucial for maintaining a professional look at the gym or during sports activities. No more embarrassing sock peeks or having to constantly adjust them. Durability: For the price, these socks hold up remarkably well. I've washed them multiple times, and they haven't lost their shape or elasticity. They've survived the rigors of both my workouts and laundry day. Breathability: The material mix allows for excellent breathability. My feet stay dry and cool, reducing the chances of blisters or discomfort during long sessions. Pack Value: Getting six pairs in one go is fantastic. It means I always have a fresh pair ready, which is perfect for someone like me who works out frequently. Fit for All: These socks fit true to size and are designed to be unisex, making them a versatile choice for anyone looking to upgrade their sock game. If you're in the market for socks that combine comfort, performance, and style, look no further. Under Armour has nailed it with these no-show socks. They've quickly become a staple in my wardrobe, and I find myself reaching for them over any other sock I own. Highly recommended for anyone serious about their fitness routine or just wanting reliable, high-quality socks. 5 out of 5 stars - These socks are a must-have!
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Reviewed in the United States on August 25, 2024
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DLynn
Birmingham, US
★★★★★ 5
My Husband’s Favorite Socks
Size: Large, Color: (035) Steel / White / Black
The Under Armour Unisex Training Cotton No Show Socks have become my husband’s absolute favorite socks—and he’s pretty picky about socks. Comfortable Fit: They’re soft, comfortable, and fit well without being too tight. They stay in place all day with no slipping or bunching. Great for Everyday Wear: Perfect for workouts, walking, and everyday use. They provide just the right amount of cushioning without feeling bulky. Durable & Long-Lasting: These hold up really well through regular wear and washing. They keep their shape and don’t wear thin quickly. Reliable Under Armour Quality: You can tell they’re well made. Consistent quality that matches what you expect from Under Armour. Overall Impression: When someone has a favorite sock and keeps reaching for it, that says everything. These are comfortable, durable, and dependable.
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Reviewed in the United States on December 30, 2025
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Kendall King
Whiting, US
★★★★★ 5
Quality Under Armour socks
Size: Large, Color: (100) White / White / Black
Nice medium thick sock that is breathable but cushioned. It stays put in the show and doesn’t fall down. Fit is true to size, no show/minimal show
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Reviewed in the United States on May 2, 2026

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